Player Unknown's Battlegrounds is arguably one of the most important games to release in the past decade. If H1Z1 built the foundation of the battle royale genre, PUBG certainly shaped it into the form that remains hugely successful today. We would not have seen the battle royale craze of the late 2010s without it, and millions of people around the world wouldn't know the brutal arena thrills of red loot crates, welding helmets, and the clang of steel frying pans.
PUBG: DED.NET developer Dave Curd has argued that making a video game for the mass market where "nobody's too offended and everybody kind of likes it" has become "box office poison."
